WhizzCo

WhizzCo is transforming the native content recommendation space into a transparent, fair, and competitive ecosystem. By opening publisher inventory to multiple, competing vendors, WhizzCo empowers publishers to harness the best each has to offer with just one integration, thus raising content recommendation revenue by about 37.7%. The company's proprietary algorithm, a machine learning neural network, predicts the CPM from the 40 content recommendation vendors worldwide, considering geolocation, device, site, widget location, and more, and then serves the ad with the highest predicted CPM. Performance is clearly demonstrated on WhizzCo's unified and intuitive dashboard.