Wilson's Country

We strive to make people inspired by potatoes…the poor potato can get a bit of a bad press so that is why we are constantly innovating. We challenge ourselves by evolving our variety portfolio, our packaging and also our production processes in order to make yours the best potato experience. We want you to realize how exciting potatoes actually are! By their nature, potatoes are seasonal, meaning we can handle up to 30 different varieties of potatoes in one year. This equates to about 3.5 million individual potatoes per week...now that's a lot of potatoes! Dealing with such a vast number of spuds means we truly are passionate about potatoes. Our mission statement says it all: We want to… Delight our customers in every respect Develop and fairly reward our staff and suppliers Deliver a safe product in harmony with the environment