Windward Strategic

Windward creates brands, promotional material and promotions, social media campaigns, and strong relationships with distributors and retailers to launch brands into local, regional and international markets. Typically Windward launches new products and brands into local markets first, offering consumers ethical, high quality alternatives to imported competition. Once a firm hold is established locally, Windward will work with partners in regional and/ or international markets to expand sales and impact for local producers. In a number of cases, Windward will launch 'ingredient' brands, working with manufacturing companies. Plantation Reserve sugar (for example) is sold as an ingredient into a number of chocolate manufactures, and baobab is sold into a Zimbabwean dairy to enhance the nutritional content of their milk and yoghurts.