YEAY

YEAY is the leading community for Generation Z to share honest recommendation videos with one another about the products they love. The YEAY app started integrating and testing the WOM Protocol at the start of 2020 and decided to further scale through influencer marketing at the end of 2020. Since then the app has facilitated 1m+ transactions and more than 30k videos have been created, generating a high engagement of more than 3m views.