Yidian Zixun

Yidian Zixun is an interest-oriented mobile news aggregator with search and recommendation technologies to provide its users with personalized content. The company makes profiles for its users based on big data and other technologies to define their interest. It acquires professionals to produce content and distribute that content to users based on their interests. Moreover, it rewards professionals whose content attracts users most and contributes revenue. Additionally, it builds its own database for marketing based on users’ interest, such as matching users with advertisements more accurately. The company was founded in 2013 ans is headquartered at Beijing, China.