Zabar

For over 70 years, Zabar's has been located on Broadway at 80th Street. But, not always as it exists today. In 1934 Louis and Lillian Zabar started Zabar's by renting an Appetizing Counter in a Daitch Market. Louis had a philosophy. He would sell only the highest quality smoked fish at a fair price. He wanted his customers to trust him and he wanted them to become "regulars". He traveled to the smokehouses and sampled the smoked fish himself. He refused much more than he accepted. He developed a reputation of being hard to please. Over the years Lillian and Louis took over the Daitch Market - and Zabar's was born. Louis worked long hours; he roasted his own coffee. He hand selected every item that Zabar's sold - always wanting to give his customers the best available at a "fair" price. The store was his life.