Zengenti

At Zengenti we help many public sector organisations, councils, and charities to improve their online presence. One area in which we have particular expertise is a process known as channel shift. Channel shift is the act of moving customer interaction from one medium to another. This usually takes the form of encouraging customers to use online tools to complete a task rather doing it face to face or over the phone. One example of a successful channel shift is internet banking. The number of people banking online doubled between 2013 and 2014 according to the BBC, with 5.7 million transactions a day being made over the internet. Giving people the power to do things for themselves can provide a smoother customer service experience.