American Association of Advertising Agencies

The 4A's helps empower its members to deliver insightful creativity that drives commerce and influences culture, all while moving the industry forward. The organization is dedicated to, and vested in, its members' success, just as it is dedicated to helping brands create, distribute, and measure effective and insightful advertising and marketing. The 4A's provides community, leadership, advocacy, guidance and best-in-class training that enable agencies to innovate, evolve and grow. In 1917, the 4A's was established to promote, advance and defend the interests of its member agencies, their employees and the industry at large. After 100 years, the 4A's continues to support the evolving needs of its community. Today the organization serves 600+ member agencies across 1,200 offices, which help direct more than 85% of total U.S. advertising spend. 4A's Benefits division insures more than 160,000 employees and its D.C. office advocates for policies that best support a thriving advertising industry. The 4A's Foundation fuels a robust diversity pipeline of talent for its members and the marketing and media industry, fostering the next generation of leaders.