ABR SESTA

ABR SESTA specialises in research concerning retail point's sales offer as well as the clients behaviour. The results of research conducted by the Agency allows the sales companies to improve their services, strategic planning, controlling and improving sales. ABR SESTA supports monitoring of promotional campaigns and merchandising, as well as provides support sales divisions, category management, trade marketing and pricing. It also offers consumer research, brand awareness research, as well as advertisement efficiency estimation.