Atlantic Canada Tourism Partnership

The ACTP markets the Atlantic Canadian provinces through consumer advertising, travel trade programs and media relations activities. The US direct-to-consumer campaign is the largest component of the ACTP marketing program, promoting the many unexpected experiences awaiting travelers to Atlantic Canada through video, social media, and print media. In 2016, the ACTP leveraged Destination Canada's national marketing and research efforts in New York, Boston and Philadelphia through a $500,000 investment in the Connecting America initiative. The US campaign emphasizes the great value that Atlantic Canada offers to American visitors, as well as its close proximity to experience culinary, adventure, world-class attractions, festivals and events.