Active VMA

Active Engineering Solutions - one of New Zealand's leading large vehicle and machinery re-engineering businesses - has emerged from a rebranding process with a new name, a new look, and a new focus for the future. The Rotorua-based business will now be known as Active VMA, reflecting the evolution of the company, who specialise in vehicles, machinery and attachments. Owner, Ross Schultz, states that the new brand focus is about pulling together the three parts of the business and making it easier for customers to understand what they do. Since 1997, Active VMA has been transforming vehicles, machinery and attachments by re-engineering OEM products to suit the demands of New Zealand customers. Their vehicles can be found in a range of industries from transport and roading, infrastructure and vegetation, through to forestry and agriculture. According to Schultz, the company's focus has always been about creating equipment that is 'fit for purpose'. This focus has proven highly successful and solidified the company's philosophy of 'engineering a legacy' - a bold statement and the essence of the new brand. "We know there is some confusion within the market about who we are and what we do. After working with brand experts, Woods Creative, we are looking forward to reaching customers with a clearly defined offering, delivered in a more engaging way" says Ross. One of the key objectives of the rebrand is to educate customers that investing in quality upfront will not only deliver better outcomes immediately, but will result in substantial savings across the lifecycle of the vehicle. One of their key messages, 'Smarter, Stronger, Longer' is used to explain the value Active VMA strive to add and how their robust design process ensures vehicles are built to endure practically any situation. After two decades in business, Active VMA are more passionate than ever about what the future holds and are proud to launch a brand that finally reflects their commitment to world-class engineering solutions.