Adentro

Despite the significant growth ecommerce has seen over the past few years, more than 80% of purchases still happen offline. Which presents a problem for real-world businesses that have no way to connect their online marketing investments with in-store results. Without a way to measure results, brick-and-mortar merchants are operating decades behind their online counterparts. We created Adentro to level the playing field. Online merchants use a digital cookie to close the loop from impression to purchase with key metrics like the click-through rate. Adentro gives merchants with physical locations the same transparency, allowing them to measure the effectiveness of their online marketing with the Walk-Through Rate. By understanding the bottom-line impact of their marketing, they can make smarter decisions and run more successful businesses