AdLedger

AdLedger is a nonprofit research and development consortium charged with implementing global technical standards and solutions for the application of blockchain to digital media. The consortium is comprised of industry leading companies who have joined forces with the goal of furthering trust and transparency within the digital media space. The Basic Attention Token is the new token for the digital advertising industry. It pays publishers for their content and users for their attention, while providing advertisers with more in return for their ads.