Center for Advanced Hindsight

The Center for Advanced Hindsight is Dan Ariely's applied behavioral science lab at Duke University that specializes in health and financial decision-making. Researchers at the Center for Advanced Hindsight study, design, test and implement behavioral interventions that help people be happier, healthier and wealthier. Bridging the gap between research and real world applications, the Center partners with a wide variety of organizations, from tech companies to nonprofits.