Adylic

Adylic is OMG&s;s Dynamic Creative Optimisation (DCO) specialist, enabling brands to deliver audience-first, data-driven creative, personalised to users across Display, Video and Social channels.Adylic uses data triggers, such as audience, demographic, behavioural and contextual signals, to inform and deliver hyper-personalised ads, in real-time and optimised to a brands KPIs. Through individually crafted client learning agendas, Adylic drives creative insight into the content creation and audience planning process something which has been absent in digital paid media for years. In addition to DCO solutions, Adylic provides programmatic rich media production capabilities to brands, creative and planning teams.