Afound

Afound is a new outlet concept and marketplace that's all about giving fashion new life by offering products that have already been produced. Afound offers clothes, shoes and lifestyle products from hundreds of well-known brands for women, men and children - and always at a really good deal. With physical stores and a digital marketplace, Afound presents a hand-picked range from local and international brands in various price segments. Afound was launched in June 2018 - with its first store opening on the high street Drottninggatan, in Stockholm alongside an online presence in Sweden. During 2018 and spring 2019, additional stores were opened in Malmö, Kristianstad, Gothenburg, Skärholmen and Kista. In autumn 2019, Afound will be launched in the Netherlands as the first European market. Afound is an independent brand within the H&M Group.