PacificBasin Communications

PacificBasin Communications is going to take good care of Honolulu. We know something about taking titles with history and reinvigorating them. The magazine you're holding in your hands is the oldest regional business magazine in the United States. If you've been a reader since 1997, when we bought what was then Hawaii Business Publishing Co., you've seen the substantial changes we've brought about in Hawaii Business. Magazines are organic, always in need of growth and nurturing. That's done by editors, writers and photographers who write with passion, by art directors who infuse publications with dynamic design, by account executives who provide their clients with marketing solutions that work and outstanding service, and by an administrative staff that makes sure you receive your magazine on time and in good condition. It is a process with many moving pieces. In publishing, the choice is clear: If you become complacent or smug, you'll all but guarantee that readers will turn elsewhere. We're working hard to make sure that doesn't happen at any of our titles. We're going to bring our ideas about where Honolulu might go, but it is also clear that the magazine's talented staff has no shortage of good ideas about where we might head in the coming months and years. I think the excitement of that process at Honolulu will also keep the staffs at Hawaii Business, Hawaii Remodeling and Pacific Magazine on their toes. That will be good for our magazines, and good for the communities we serve.