A.J. Duran Consulting

We help create a comprehensive channel launch plan across the class of trade resellers - distributors, on-line retailers, big box retailers, regional retailers, direct to consumer, VARs and even the boutique and hobbyist channels. We help create a plan to motivate retail and reseller salespeople to overcome objections and recommend your product or service to customers. We work across your organization with sales, marketing, operations and finance teams to develop and implement launch plans detailing the necessary steps for a successful launch in the critical first 1-3 months, during the sustaining period and through end of life for your product line. We're also are able to help clients with areas of product end of life management, creating liquidation programs that won't cannibalize your active SKUs.