All Fenix Group

We started out with an idea to create functional pieces that were versatile enough to be worn beyond any workout. We started producing 10 pieces at a time at a local Melbourne factory in Footscray and would sell them in a run down office turned pop up shop every weekend. Now, 5 years in, we are leading the way in the fashionable activewear space. We are a major partner to some of the leading specialty retailers in the world and are at the forefront of design and innovation. All Fenix is now a curated collection of active, lounge, outerwear and accessories all designed in house by our small but amazing team! OUR PHILOSOPHY