Alterna Haircare

Alterna Haircare are pioneers in creating ground-breaking formulas which set the industry standard for the finest luxury haircare products in the world. We displayed a full range of products from Alterna Haircare's collections which included Caviar-Anti Aging, Bamboo and Ten - Perfect Blends, all of which offer the best in luxury, quality and high-performance hair care. DOOP Products are a line of ultra-trendy, salon quality hair styling products inspired by the creative youth in urban hotspots like London, Amsterdam, Tokyo, New York and Los Angeles. DOOP Products make it possible to create every hair style, without ever making it greasy and best of all, the products are paraben-free, easy to use, and easy to wash out. ECRU New York collections compliment the trends and styles of today's designers, combining high quality skincare and cosmetic ingredients with the performance of professional haircare. ECRU New York's ethos of Do MORE with LESS has led to the creation of two collections; Signature Collection and Acacia Collagen ™ Collection, both of which are designed to work individually or in combinations to create endless, versatile style. Kemon is recognised as one of the world's leading manufacturers of professional, fashion-inspired hair colour. We had our new Yo Color System, Cramer Color and Lunex Systems on display along with easy guides, colour charts. Our colour experts were also on hand to discuss our Kemon colour systems in detail throughout the show. Nanokeratin System is a revolutionary smoothing treatment and hair care management system which redefine the natural state of hair, providing fabulous results. These rehabilitating therapies eliminate frizz and create a feeling and appearance of healthy, silky hair. The results are truly life changing. Our experienced and dedicated Fresh Approach team were on hand throughout the show to meet with visitors, discuss our products, and provide insights into how our brands can delight clients, inspire stylists and make a real difference to your salon.