Anti

ANTI Bergen is the first Norwegian agency to ever be bestowed in these prestigious awards, hosted by the Design Business Association. The DBA celebrates the power of design as a primary driver of business success, using thorough audit of commercial data connected to creativity as the key judging criteria. Communicating the value of design by measuring it's effectiveness. The case study is based on the 4 years from the launch of the new brand identity, where total number of festival attendees rose to a phenomenal 108%, and total income rose by 32%. In a time where large corporate sponsors were cutting down, the festival's sponsorship income rose by a phenomenal 59%. The brand has also consistently generated stronger results year on year. Requiring no extra investment peraudience member annually. Resulting in a 27% efficient use of public funds in the first year alone - evidence of the public value of design investment.