APRA PorterNovelli Group

APRA Porter Novelli is among the biggest and most respected PR agencies in Bulgaria. For more than 15 years now the company has had a leading role in the growth and development of the communications market in Bulgaria. Our team of highly experienced experts of various backgrounds has had the chance to provoke, participate in and witness the evolution of patterns of communication in the last decade that brought people closer to each other more than ever before. Today being a successful communicator means two things - to socialize and to share. In the space of one year, Porter Novelli has launched innovative new social-media-based measurement tools and creative processes as well as giving increased global reach to popular existing planning instruments, all to ensure clients are armed with best in class solutions that keep them on budget and ahead of the curve. Helping brands and businesses big and small understand what online conversations really mean to them, Porter Novelli has deployed the Crimson Hexagon platform throughout its offices this year, thanks to a new strategic partnership with the Cambridge, Mass.-based listening platform provider. Going beyond simple online keyword volume or sentiment analysis, Crimson Hexagon actually monitors the nature and proportions of online conversations with little need for human intervention. Social media also informs the brand-new Influencer Navigator suite of products that help identify the "right conversations with the right people at the right time"-bringing the Porter Novelli value proposition of Intelligent Influence to life by identifying who is driving the conversation about a brand, company or product in the digital space. The PN Styles program has expanded over the past year and is being widely used by major global clients such as the Almond Board of California and Procter & Gamble. The suite of surveys enables clients to profile target audiences, strategize communications programs and track the results over time, PN has also given one of its most valued client strategic tools a refresher. The Compass Planning Process is Porter Novelli's four-step approach to communications planning in which the agency identifies the right change, discovers what will trigger that change and activates the change with the audiences that matter most.