Arena Media

We are committed to understanding how the rise of the socially conscious citizen is shaping the relationship between people and their most trusted brands. Our drive to understand this relationship is fueled by our desire to be a force for positive change, as well as offering our clients high-level strategic counsel on these issues. As a business built on communication, collaboration and creativity, we firmly believe these qualities must also shape our day-to-day activities within our companies. We are dedicated to utilizing our teams' considerable talents to improve our levels of "social capital" in such areas as green marketing, cause related marketing, philanthropy and pro-bono activity. This social capital refers to the levels of good will, positive dialogue and connectivity between our companies and the societies in which they operate. High levels of social capital developed through rich dialogue, shared thinking and great levels of trust lead to better opportunities for collaboration to discover, develop and share beneficial ideas. Creating high levels of social capital is a necessity for us. The health of any business is wholly dependent on the health of the communities and societies in which it operates. We are passionate about our commitment to do as much as we can to encourage our teams to generate responsible programs that benefit our society and environment.