Asphalte

Our main weapon is pre-ordering. This means we can cut out costs that don't contribute to quality and put all our cash towards what really matters: the calibre of our fabrics, manufacturing and service. Here's a video that sums things up. Afterwards, we'll go right back to the beginning. Why are we doing all this? There's no doubt that the clothing industry has gone off the rails in recent decades. Clothes have become "throwaway" purchases often made far away, and we're buying more of them, but binning 60% in the first year. But instead of just complaining that the world is going to hell in a handcart, we prefer to focus on what we can do best. And what we can do is start the next fashion revolution with loads of new brands. Here's what we think this new fashion should look like: Fashion that teaches us to consume less. To stop believing that having 5 different pairs of jeans and 40 shirts makes sense. We prefer to think that it's plenty enough to have 1 or 2 pairs of jeans and 5 shirts that are all high-quality. Fashion that takes a new approach to production. Around 200 billion garments were produced in 2018, mostly to satisfy the gigantic industry which overproduces stock to sell it via special offers, even if this means unsold items piling up at the end of the chain. In future, we should only produce fashion that can be used. We believe that pre-ordering is the way forward. Fashion that makes sense. It's clear that more and more people want their purchases to have meaning. They want to know where the raw materials have come from and who has worked on them. It's up to future brands to be transparent and choose the right partners to make sure they're never ashamed to reveal all. This is us: we're not just some random Joe Bloggs. Asphalte is a team of 15 people. We have photos taken in hangars because it's cooler than taking them at our office in front of our computers. There may be a few people missing from the photo, but you get the idea. We're not too old, but not too young either, and we're pretty nice (except for the guy on the left). We used to be in Paris, but since September 2019 we've been in Bordeaux. We've come a