ASSOS of Switzerland

Based in Switzerland's Ticino, the "Terra di Ciclismo", the land of cycling, ASSOS SA was founded in 1976, coinciding with their creation of the first ever Lycra® cycling shorts. Thanks to its continual investment in R&D, the pioneering company is behind a number of key innovations that have shaped the evolution of the cycling industry. Many of their developments have now become industry standards: the first Lycra® shorts, 1976; the first carbon bicycle frame, 1976; the first sublimation of a cycling jersey, 1980; the first Elastic Interface cycling short insert, 2001; Choose your Comfort concept, 2003; Project Starbust, the fastest cycling bodysuit on earth, 2004; S5 the next cycling shorts generation, 2008; and the most recent S7 generation, another ASSOS game changer. Building on their pursuit of perfection, ASSOS has a long history supplying innovative products to the world's top riders, and proudly played a role in more than 350 gold medals at world championships and Olympic games. To maintain their stringent levels of quality, ASSOS relies on a small number of handpicked European production facilities to manufacture their Swiss-engineered products. These factories, some of which exclusively manufacture for ASSOS, maintain impeccably high standards, not only for their employees, but also for the products they fabricate. Today, ASSOS prides itself on supplying Total Cycling Comfort to the top level within competitive cycling: Swiss Cycling, USA Cycling, the MERCEDES AMG PETRONAS Formula One™ Team, BMC Racing Team and many UCI WorldTour riders. But away from the medal haul, passionate and ambitious cyclists in more than 30 countries across the globe glean the same benefits from the ASSOS innovation, thanks to the brand's worldwide distribution via 1,000 independent top bike stores as well as their own boutiques and corporate online store.