Atex SpA

Here at Atex, relations with customers and prospects have always been a top priority. We pay careful attention to their needs at all times, both before and during negotiations, as well as after a supply agreement has been reached. The underlying structural components are customer relations analysis and management, including contact with our clients and an assessment of their needs using a number of different tools that have become part of our genetic make-up. Contact is key to map out each individual client before structuring all the information gathered into a database. This information is precious as it enables us to understand, and even to anticipate, our customers' needs. We provide customized contents and services: the data collected is processed to extract statistics that are useful for positioning our clients on specific scales. Once this is in place, we can analyse the data so as to develop ad-hoc communications and commercial proposals. An IT infrastructure helps in the process of customer management.