Attn: Grace

Attn: Grace is the first and only female-founded, women-led incontinence care company in the United States. We’re also a Certified B Corp.™, meeting the highest verified standards of social and environmental performance, transparency and accountability. Our products and packaging combine innovative, plant-based materials with cutting edge technology to deliver high performance, skin-safe protection women can trust. We are the only incontinence care line in the U.S. to receive Dermatest Certification, after passing rigorous, clinical dermatological tests in the EU. Attn: Grace is working to eliminate the deep shame and stigma historically associated with women’s incontinence, to evolve the larger conversation around aging as a woman in our culture and to build a world where we are seen, celebrated and empowered as we age. Attn: Grace was founded by Mia Abbruzzese and Alexandra Fennell in 2019 and is based in Cambridge, Massachusetts.