Audience Acuity

Connecting brands to consumers has never been more complicated, or more important. In 2018, the most strategic marketing initiatives center on three important challenges; (1) reconciling data across the online and offline spectrums, (2) implementing effective approaches to managing the customer journey, and (3) identifying and attributing behavior to the event that stimulated the activity. Audience Acuity helps brands address these challenges by enabling omni-channel, microtargeting and engagement, at scale. Audience Acuity's National Consumer Database and Super Identity Graph contain more than 260 million adults and more than 500 million digital identities. The firms' proprietary data science routines blend individually compiled information using deterministic match logic that is validated by three independent trust tests. Audience Acuity complements its suite of data products with specialized marketing services for audience activation, digital creative development, integrated media placement and attribution analysis.