AudiencePlus

Companies across the SaaS industry are rethinking their content and community marketing approaches. We’ve historically thought about content marketing as written blog posts – optimized for performance marketing and fueling digital demand creation. But the world has changed, and in order to address these new challenges head-on and create sustainable growth for our businesses, every company will have to become like a media company. At AudiencePlus, we are building software, content, and community in order to help every SaaS business make the media marketing transition and leverage their own community to fuel sustainable growth. We are launching with three video franchises that are capturing the stories of some of the leading thinkers behind the media marketing movement, providing tactical tips to content marketers, and applying lessons from consumer media companies at the bleeding edge of innovation. We will be dropping new episodes every week, as well as exclusive content only for subscribers. If you are a marketing executive, brand or demand leader, or content or editorial leader thinking about evolving your company into a media brand, subscribe today for free at audienceplus.com to join our community.