Automatic Appointments, Inc.

sales success will always be in direct proportion to cold calling. great salespeople who do not consistently get on the phone will fail – not because they can’t sell but because they don’t fill their calendar with the activity necessary to succeed.in our experience, time for cold calling is often forgotten for a handful of honest reasons ranging from too many inter-office meetings to the increased responsibility that the senior sales professional often takes on. most commonly, however, cold calling isn’t forgotten… it’s avoided. it’s avoided because the sales professional fears the rejection they will face, fears they won’t schedule enough meetings, or fears failure.if you’re like us, then you’ve felt the pressure to increase your sales activity and likely made the choice to hire help.if you’re like us, you’ve hired a friend or relative to make your calls for you in the past. you’ve spent days, or even weeks, training them to make your calls. you’ve lost weeks, or even months, of sal