Avax Digital

Avax Digital is an IT and Digital Marketing solutions company, located in Atlanta, Georgia. Whether you are a small business or a global corporation, we deliver high-end, innovative, online solutions that are customized to your unique needs. As a marketing agency, you're judged by the results you produce for your clients - i.e. profits. In order to win profits all companies, including your agency, must overcome the 5 forces competing for profits. Your prospects have lots of marketing options besides you (rival agencies, marketing alternatives and new marketing firms). Because of all those options, they hold a lot of power (powerful buyers). And companies like Google and Facebook (powerful suppliers) directly affect campaign ad spend with their terms and pricing. Your company has to overcome all 5 forces just to sign a client. To retain your client, your prospects have their own version of the same five forces that you have to help them overcome. That's how your work will be judged. So how can we help you sign and retain your clients? Remember, your prospect is always asking: Simple, we help you by leveraging a different set of forces - 3 technological forces - that are changing the landscape for all businesses. We use these in order to know know when prospects are actively InMarket for a products and services your clients sell. Google, Facebook and Amazon use these same forces every day to dominate their competition. When you have resolved the identity on all that real time behavior, you can now leverage Machine Learning AI to accurately predict who is getting ready to buy. The AI analyzes the pre-purchase behavior of past buyers to find the behavior patterns that led to a purchase - or the Path to Purchase. It then looks for new prospects who are on that same Path to Purchase. Those are your InMarket prospects.