Axon Garside
We are really focused on results and we love sales teams. Our MD Ian comes from a sales background and knows what it's like to have rotten leads, big targets and a sales and marketing alignment gap that you could disappear into! It's no coincidence that in our experience sales people really get inbound marketing because at its heart, inbound is about using content to tease open the opportunity and join customer goals with our USPs just as a solution sales person would if they had the chance to speak to the prospect. We focus on learning as much about our customers as we can - through keeping up with the thought-leaders in their industries, through interviewing their customers, through avidly following relevant social media and through learning from other people who have taken the time to understand them.