BackJoy

Headquartered in Boulder, CO, BackJoy is a leader in the development and sale of posture support products with a brand identity that clearly promotes its health and wellness mission to consumers. Founded in 2005, BackJoy's growth as a health and wellness brand comes from positioning itself to capitalize on consumers' demand for self-care solutions and the prevalence of back pain caused by today's more sedentary lifestyles. BackJoy's highly innovative and proprietary products include its flagship posture improvement seat, sleep products, a recently developed footwear line, apparel and other related posture gear. The Company has quickly established an impressive global reach, selling 27 products across more than 40 countries, including 50 of its own retail stores in China. BackJoy products can be found in more than 6,000 retail locations across the U.S., including Bed Bath and Beyond, Target, CVS and Staples, with an additional 5,000 international doors comprising a total of 11,000 retail locations worldwide, as well as online at www.BackJoy.com.