Badminton England

Badminton England is delighted to announce a partnership with Direct Sports, the UK's biggest online racket sports specialist. Direct Sports will be recognised as the Official Online Retailer for Badminton England, giving almost 50,000 members a range of exclusive offers and discounts on badminton equipment and kit. Adrian Christy, Badminton England's Chief Executive, said: "We are delighted to enter into this partnership with Direct Sports, the leader in their sector. "We have listened carefully to our members who consider access to discounted badminton kit and equipment as a key part of their membership benefits. "We are therefore excited to be able to work with a partner who is committed to adding significant value to our members and to supporting our aims to get more people playing badminton more often." Direct Sports have been operating since 2003 and have grown significantly since then to become the UK's largest online racket specialist. Mark Watson, Managing Director of Direct Sports, said: "Direct Sports are delighted to be appointed the Badminton England Official Online Retailer. Through close co-operation with Badminton England we aim to encourage more players to join the sport's governing body and provide tangible benefits to its members. "As avid badminton players ourselves we hope our love for the sport coupled with ten years online retail experience, provides the framework and enthusiasm to support Badminton England members in a professional and sustainable manner." Badminton England supports its members with a range of offers and benefits, from keeping players safe on court to ticket discounts and coaching advice.