BRADLEY MONTGOMERY

We are committed to helping brands be an authentic voice in this conversation, and to create experiences that will help them grow their share of our evolving, mobile, instantaneous, digital culture. Read more about Share of Culture on our blog post. Why we're independent. We're not part of a parent firm or holding company. We have no outside investors. Just about every dollar we've ever earned has been earned because we've been able to convince someone somewhere to buy an idea - an idea that creates value. It's not because we broker time and space, or because we sell downstream services. We sell ideas, and always have. It means we must be fast, nimble and flexible. We must make quick decisions without wading through layers of our own internal approval process. Independence has let us run a business of ideas, not of processes. Our ideas are our only product. Our only profit center. Lateral thinking, critical thinking, speed and entrepreneurial instincts drive the best ideas we deliver. Why we're capable. When we started in 1999, we were small. But from the beginning, we were asked to do big things. When only five people worked here, we were shooting and editing video, creating ad campaigns - some of them early digital campaigns - and even programming software installation disks for Fortune 500 companies. And we did it in house, because we felt outsourcing could have slowed us down. We were naturally curious and quick learners. And we were quick to see when a traditional method wasn't efficient. Even today, we do a lot of things under our own roofs. Our inclination to "do more here, faster" has served our clients well in an era when responding to a social media event too late can be worse than not responding at all.