Beauty Craft

Founded in 1928, Beauty Craft has been dedicated to the professional salon and spa world providing unique, innovative brands sold in professional salons and spas offering top level educational opportunities for career advancement and first class customer service. Beauty Craft is a third generation family business that started with Jerry and Sidora Wexler in 1928 selling bobby and hair pins. In the 1960's, Max Wexler, current President of Beauty Craft and Sidora's son, worked his way up and led Beauty Craft to the next level by introducing brands like Jherimack and Nexxus to the upper midwest. Max and his wife Marianne have been running the company since. Beauty Craft has now evolved into a distributorship who champions the movement for cleaner and safer ingredients driven through our brand portfolio to protect the salon environment and clientele. Beauty Craft's shift in focus is driven by the third generation of Beauty Craft Adam, Ian and Ben Wexler. If you are a salon or spa owner looking for salon exclusive brands geared towards cleaner sustainable ingredients that are unique and innovative Beauty Craft is your distribution partner.