Bella Goose Coffee

As Jay Heesch rode donkey-back up the mountains of Costa Rica, he was inspired by the coffee huts along the path. Though the coffee was exceptional, Jay was most impressed with the way the coffee huts created community. It was here that people gathered to share their stories, care for one another, and find a place of belonging. All along the mountain, hut after hut, community was made. Jay came back and together with our team set out to make exceptional craft coffee in a place of belonging and care for a community. In 2013 Bella Goose Coffee was born. That year, Jays son, Jordan, purchased a Gene Cafe 8 oz coffee roaster and began very small batch roasting. His first method of selling coffee was really fun, but short lived. Hed call up his friends and family, figure out just how much coffee they intended to drink, and after roasting, hed drive it over to their houses. This turned out to be a fraught business model for a number of reasons, one being that Jordan would spend most his afternoons sitting and talking with the customers with every drop off. Soon, two friends joined the Heeschs and together the 6 founders had a crazy dream of opening a cafe. Those friends ended up getting married to each other, and are now the directors of the headquarters in Wisconsin Dells. All of the renovation, menu creation, and design was done with that teams blood, sweat, and tears. The Bella Goose Headquarters opened in September of 2014.