Birch Benders

Founded in 2011, Birch Benders is the number one natural pancake & waffle mix brand in the country and can be found in over 15,000 stores. With a flagship product of all-natural, just-add-water pancake & waffle mix, Birch Benders has expanded to offer a suite of products including frozen toaster waffles, paleo and keto pancake & waffle mixes, and microwavable snack cups. With six first-to-market lines introduced in the past decade, Birch Benders is one of the top innovators in the breakfast space. In October 2020, Birch Benders was acquired by Sovos Brands, a portfolio of premium, one-of-a-kind, high growth on trend food brands, including Rao's, a line of premium pasta sauces, soups, frozen entrées and pasta; noosa, a producer of thick, velvety whole milk yoghurt; and Michael Angelo's, a leading producer of authentic frozen Italian entrées.