BitterStrawberry

BitterStrawberry.com and its sister platform, MobiFreak.com, are the solutions we developed in order to provide a 360 degree overview on the programmable shifting of campaigns. They're based on a number of top pointers like eCPM, traffic volume, type of traffic and sources. We serve each user independently with top converting campaigns by breaking down the traffic by country, connection, device, operating system, browser and time. Besides the network, partnership with major carriers and big advertisers, from which we've got exclusive offers, another unique feature that BitterStrawberry.com has to offer is the technology behind it. Instead of searching for campaigns, as regular affiliates would do, we developed our own technology, a tool that uses real live connections, 3G and WiFi, and for which we are constantly buying a huge amount of carrier data to feed it and keep it updated. Using this unique tool, we have been scanning numerous sites every day, about 1.2 million sites from direct publishers, networks and traffic brokers in the past 4 years. We placed our own equipment in all the countries that we are targeting, so we now have the possibility to better understand the users and their behaviour. For example we can have a better insight about which are the top offers based on the market share and the conversion rate for a user in Italy using 3G, Vodafone, Android. If we know that, let's say, an offer such as DU Battery Saver is promoted for Vodafone carrier in Italy by 200,000 affiliates or networks and publishers, then we understand what significance that offer has. So the next step is contacting the owner of the offer, integrating the offer into our system, testing it with real live traffic, and based on the test and the results that we get, setting the offer live or not. Mr Green: So you basically have a spy tool to scan the web and find out what offers are working so you guys can plug it into your platform and have the best offers at any given time?