blendSMART

Worth Beauty's mission is to significantly improve conventional beauty tools and methods through innovation, technology, and design. Our flagship product line is blendSMART, a first-of-a-kind automated rotating applicator system that delivers a natural, flawless makeup application every time. Today, with so much layering and buildable makeup coverage, consumers need honed techniques to achieve great results. Meet blendSMART, a time-saving and multifunctional tool that blends for you and puts the skills of a makeup artist in your own hand. Beauty automation will forever change your beauty routine.