Ideal Lending

Ideal Lending is bringing reform to the alternative lending business here in the treasure valley area. We believe we can offer better service, better loans, and charge half the cost of traditional title lenders. We are able to do this by having very low overhead, and focusing on our customers. We aim to treat our customers right, and expect that if we do so, they will treat us right as well. The name Ideal Lending is because we put ideals first. Some may consider the title/payday lending business to be a sleazy and corrupt industry; we say not to label an entire industry for a few bad apples. We aim for transparency, following the letter and spirit of applicable laws, and we put ideals ahead of profits. The Martineau family started this business in June of 2012 and hope to do this for a long time in the future.