The Boule

Boule & Company Ltd, based in Gambia, was established in 1976 as a merchandise and general trading enterprise. Its origins could however be traced to a long family lineage of business activities in import and export, dating back to the early 1960s. Boule & Company's Chief Executive, Mr. Charbel N. Elhajj, is the majority shareholder who successfully acquired the family business and diversified its activities to include hotel ownership and management, financial services, duty-free shops, warehousing, etc. As a result of this successful diversification and recognizing the need for efficiency and economy as basic prerequisites for quality service and profit maximization, Boule & Company Ltd. was restructured into a holding company, with a cluster of subsidiaries each, specializing in its particular area of entrepreneurship.