Brook McCarthy

We make our marketing apologetic. We hold ourselves back. We toe the party line even though we know, and think, and feel differently. We know we could do things better, but we don't. In this way, we steal from our clients. We say, "sure, you can have a discount" or "yes, I can accommodate that special request (for no extra money)" because we think we're being helpful, and being of service. Our clients are waiting for us to step up, to shine the light and show the way. They're waiting for a deeper, more fantastical experience with us and they're more than happy to pay far more to have this. We steal from them by working ourselves into the ground for peanuts until we are depleted, despondent, and bitter. We have no energy left to devote to crafting a premium product with which to spoil our clients.