Browz'In

The Browz'In App has been developed by a Jerusalem-based start-up company and is being promoted to mall owners and retailers throughout the world. "Our goal is to enable smaller retailers to advertise on the smartphones of consumers in their vicinity, in order to compete with the chain stores that are creating in their own branded apps to promote their stores", explains Browz'In inventor Maxime Seligman. When downloading the free app, consumers select one of the 12 shopper profiles that they feel describes them best. By defining themselves as 'Ninja', 'Geek', 'Fashionista' or 'Classic', they allow retailers in the shopping center to send them relevant special offer promotions. "Smartphones enable retailers to talk to customers in the retail zone. The Browz'In app identifies the most relevant bargains according to user profiles, saving consumers time and money", explains Seligman. "Rather than surfing the internet from home, shoppers can use the app to search online for the best bargains while standing in the Mall, and then go into the store and make instant savings."