Bybi

In March 2015 Dominika and Elsie launched their clean beauty blog, Clean Beauty Co. as a reaction to the lack of information provided by mainstream beauty brands - labels were a minefield and not knowing what they were putting on their skin led them to research further. They began to see a gap in the market and in 2016 started selling their very first hand formulated products on their site. In January 2017 they launched the book Clean Beauty published by one of the UK's biggest publishers - Penguin. Throughout their clean beauty journey they studied with Formula Botanica and in February 2017 BYBI - By Beauty Insiders (pronounced Bye-Bee in case you were wondering!) was born. I find Dominika and Elsie so unbelievably inspirational - what started out as a passion shared between 2 full time working friends turned into a flourishing business in less than 2 years. It's insane to try and wrap my head around but I just can't help but be utterly amazed. Now they continue to improve their products, formulate new ones, and continue to shine a light on mainstream beauty formulations, empowering us to take control of what we put on our skin. All of BYBI's products are made from 100% natural, vegan, and cruelty-free ingredients that you can pronounce, with biodegradable sugarcane packaging, with the exception of a few products that come in glass bottles. Just recently they relaunched their glass bottles, ditching the old labels to print directly onto the glass, making them easier to recycle. Seriously is there anything that these ladies can't do?!