Calico Brands

Calico Brands, supplier of multi-purpose and pocket lighters in the United States, launched its newly redesigned corporate website at calicobrands.com. The new site features a streamlined, modern design, improved functionality and navigation and easy access to essential product information. All product lines available under the Scripto and King brand names are showcased on the site, which features updated product descriptions and details. It also includes a detailed product listing for Calico Brands' private label program. Lifestyle imagery highlights its "For the Lighter Moments" campaign, which focuses on everyday "lighter" moments where Scripto and King multi-purpose and pocket lighters can be used such as birthday parties, barbecue/grilling, lighting candles, campfires, fireplaces and more. The primary goal of the redesign process was to create a more user-centric, valuable, and responsive resource across all platforms and devices, the company said. Calcio specifically wanted to focus on making it easier for users to navigate and find valuable information about its extensive multi-purpose and pocket lighter product offerings.