Campbell Marketing & Communications

Campbell Marketing and Communications deploys an integrated marketing approach for every client that comes through its doors. With over 30 years of experience with trade shows, we understand it's all in the details for creating a show-stopping booth. Our integrated marketing approach allows us to provide client service from start to finish. We've assisted at shows such as the Specialty Equipment Market Association (SEMA) Show, ProMat, North American International Auto Show (NAIAS) and many more. Here are some frequently asked questions addressing how we handle our clients' trade show needs: Q. How does Campbell assist with a social and digital presence prior to a trade show? A. We offer several solutions to establish and support a brand's presence, even prior to setting foot on the show floor, and a brand's website plays a major role in that process. Pre-event data capture, show information and other pertinent details can help drive traffic and audience engagement. Q. During the show, how can digital media be utilized to enhance the experience? A. We design custom micro-sites that serve many functions, including data capture, information presentation and social media integration. The solutions we provide can be scaled to any size audience in an efficient manner, and allow for follow-up connectivity after the trade show ends. Q. How does Campbell recommend that its clients use the data after the show? A. Following up with the potential leads obtained at a trade show is critical to the process. One recommendation would be an e-mail campaign soliciting post-event survey submissions. While the industry survey response rate is generally 3%-5%, we often see results in the neighborhood of 10%. Q. How does social media enhance our trade show presence? A. At Campbell, we offer services to engage with your target audience on any platform you choose. From Facebook to Google+, and everything in between, we can assist in any aspect of your presence on social media. Content development, content management, social listening and data analysis all play critical roles in a successful social media campaign. By making your presence known within the social conversations around the trade show, the exposure of your brand and its presence at the trade show will increase, helping your brand to stand out among your competitors. We can provide everything, including creating the display environment for the client and managing graphics development and production. We also handle all logistics, data capture and onsite services for the show.