Celeb Luxury

Celeb was founded by world renown hair colorist, Leland Hirsch, known as "The Hair Color Authority. Leland was the go-to hair consultant for leading beauty publications like Vogue and Harper's Bazaar, and was New Product Developmental Consultant for companies including Redken, Clairol and others for decades. In the 1990s, Leland developed the first color-depositing shampoos and conditioners under the ARTec banner, sold through professional salons, allowing salons/stylists to perfect color and to retail to their clients for home hair color maintenance. Leland took a break from the industry after selling ARTec to L'Oreal in 2002, but commencing in 2013, with the formation of Celeb, Leland returned with a mission to create new and improved products. Celeb's products (COLORWASH, GEMLITES, VIRAL, etc.) incorporate Celeb's proprietary and patented technologies for safe and effective hair care.