Cellularline

Cellular Line sells its product in Italy and in more than 60 foreign countries, with export representing c. 30% of sales. Cellular Line business model is based on outsourced production (Far East) while all the key activities such as product development, marketing and service, sales (B2B) and logistic are managed in house. The Company has built its success over the years on top-tier category management and trade marketing services to its B2B customers. Maurizio Bianco, Partner at Motion Equity Partners, states: "We have know Cellular Line and its founders for a long time. Over the years we have watched them build a solid business that still has significant growth prospects in what is a very vibrant sector. We expect to support management in developing new products and in expanding international markets in the next few years". Cellular Line employs more than 200 people and has budgeted Sales of c. €180m in fiscal year 2014.