ChannelAutomation

ChannelAutomation was founded in 1998 by a group of channel professionals from different industries who recognized that the business problems they were facing were not unique. They also realized there was no existing software solution that would help them to address their recurring issues with inventory management and marketing program administration. The ensuing discussions about how to effectively manage complex selling partnerships led to the creation of ChannelAutomation, and its technology solution, ChannelAdvantage .